Industry Marketing Strategist, Media & Entertainment, Enterprise Software in Detroit, MI

OpenText Enterprise Info Management (EIM) technologies and business solutions allow organizations to take full advantage of enterprise details to gain better business insight, capitalize on opportunities to positively impact the business, improve process velocity, reduce risks related to details governance, and protect sensitive details and intellectual property from internal leaks and external threats. With growing volumes and a host of formats to manage and leverage, organizations need to bring structure to the unstructured. By doing so, they will be unleashing the power of details to drive faster decision making, improved agility, strong security policies, and an increased ability to both exploit the opportunities and control the risks of enterprise details.OpenText provides solutions across the entire range of core EIM capabilities - sophisticated, secure, high-value, and cost-effective - onsite, via mobile devices, private cloud, or in the cloud.The Industry Marketing team applies domain ability to our OpenText go-to-market efforts to increase our win rate and customer satisfaction.The Industry Strategist, Media & Entertainment will be responsible for vertical industry marketing activities related to the entire OpenText enterprise info management portfolio for this target market. The role will focus on strengthening OpenText brand and solution acceptance in the M&E industry, driving pipeline opportunities through marketing campaigns, accelerating the lead to opportunity cycle with sales enablement, and increasing market share through strategic customer and opportunity support. The position will be global in scope with primary focus on market segments in the United States, and will support marketing activities for M&E in key regions across the global. The position will report to the Director, Industry Marketing. The Industry Strategist will create and own the business plan for his/her industry and will be in charge of prioritization, messaging, marketing strategy and program execution. The Industry Strategist will take a solutions approach to serving the market by identifying key mission critical solutions that solve enterprise info management problems for the Media & Entertainment industry, and developing messaging and materials that target the buying team for our customers and prospects including IT and line of business, and for the partner ecosystem. The Industry Strategist will participate in industry activities through organizations, speakerships, articles and social media. The role will collaborate closely with counterparts in product marketing, corporate communications and field marketing to create and execute the business plan, as well as interact with market influencers and sales, developing relationships with industry analysts, marquis customers and providing strategic account support. Primary duties include